When Percision Targeting isn’t Actually Perice

Max.t

smyped

Digital services

WINDOWS

When Percision Targeting isn’t Actually Perice

We ran two paid LinkedIn campaigns offering a free £350 AI consultation to CXOs, VPs, and Directors in Healthcare, Finance, and Tech. We carefully set our audience: ✅ Senior job titles ✅Strategic functions ✅ Key industries We even welcomed healthcare roles — as long as they were decision-makers. But LinkedIn’s top-engaged job title? Registered Nurse. We never targeted that. But here’s the catch: LinkedIn quietly expands your audience beyond what you select — even if you think you’ve locked in seniority. That detail? Not made obvious. And the result? £940 spent. 133,000+ impressions. 1,567 engagements. Zero qualified leads. Strong visuals. Good messaging. Great intent. But when a platform ignores your targeting and prioritizes “engagement” over relevance — you lose. When you’re paying for precision and getting reach instead, it stops being advertising — and starts looking like a system designed to drain budget, not deliver value. Worse still, it forces marketers into constant trial and error, wasting time and money just to figure out whether LinkedIn will respect your filters — or quietly include roles you deliberately didn’t want to reach.Additional Notes#LinkedInLeadGen #MarketingReality #AdBudgetWasted

Updates (0)

Access more content with Smype mobile appScan to download the Smype app